In a cluttered world of eReaders, Indigo needed to launch its new eReader and quickly capture market share. The result? Paul created a brand new word that says it all – Kobo. Kobo is an anagram for book. Cool.
When Canada’s largest property and casualty insurance company brought together its existing subsidiaries under one organization with a new vision, values and market position, Paul created its new tag line: “The Power of Together” as part of its strategic transformation.
To enhance the brand image of the Sony store during the holiday season, Paul developed an overarching theme utilizing the first two letters of Sony with various descriptors to link Sony and the consumer ‘experience’.
To reposition Waterfront Toronto as the city’s new blue edge, Paul developed a new branding campaign that made a splash with website, brochure and video all part of the mix.
To help communicate their new breakthrough solution in Breast IGRT, Paul breathed new life into their brand, renamed and repositioned their product system and developed a compelling creative campaign.
Red Coats Moving Solutions
To help reflect that this industry leading Move Management firm was indeed the leader, Paul created a brand that built on the company’s commitment to delivering peace of mind solutions.
Paul offered some fresh thinking and writing for one of the most imaginative media companies in Toronto, bringing their uniquely personable approach to media to life on a platform of ‘let’s talk.’
Mosaic Home Care
Paul helped launch this start up home care company brand by building on the reputation of all three principals who came together - like a mosaic - to make a difference for those in need.