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Paul teamed up with a major design firm to enhance
the brand image of the Sony store.
The SO concept utilized the first two letters of Sony
with various descriptors to link Sony and the consumer ‘experience.’

  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding
  • sony stores Branding

What is your brand? Quite simply, it’s your most significant asset. Paul is a seasoned Toronto freelance writer who is skilled at building a strong, compelling brand, one that will impact your relationships, drive your revenues and maximize results. Paul offers professional, freelance writing services for creative brand development solutions, including the writing of engaging theme and tag lines for positioning your company, and new name and product development writing.

Paul has written marketing assignments for the Art Gallery of Ontario, Aviva Insurance, Campbell’s Soup, Coleman Outdoor Products, Heart & Stroke Foundation, HP Canada, Indigo Books, Lady Speed Stick, MDS, Microsoft Canada, Rogers Wireless, Second Cup, Sony Stores, Xerox, Yamaha Canada, Walmart Canada, Waterfront Toronto, to name a few. While Paul’s business is writing, his writing is definitely not business as usual.

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